This competition is for a piece of 'women's fiction' up to 2,500 words. Apparently this is 'the ultimate literary challenge'.
The prize is a mentoring session with Paige Toon and publication of your short story as an ebook, for which you might earn royalties.
I say 'might' not because I think the publishers won't honour that part of the deal, but simply because I'm uncertain that people will buy a single short story for £1.99. That seems a bit steep to me. Or maybe I'm under valuing my own short story collections? They're on offer at £1.99 too, but there are at least 24 stories in each.